Social media is an important extension of your business. Whether you choose to post on Facebook, pin on Pinterest or tweet on Twitter, it’s essential that you consider not only how you are doing it, but when, in order to more effectively reach your target audience and improve their levels of engagement.
When you post at the right times, you will begin to notice some immediate positive changes to your social media marketing strategy:
· More people will see your content
· More people will like, comment or share
· More people will engage with your brand
· More people will visit your website
· You will get improved leads and enhanced sales
As with many things in life, timing is everything, so we’ve created this simple guide that will help you to better understand when to post content to your social media pages.
Best and worst times to post content according to each site:
The peak times for posting content on Facebook are between 1pm and 4pm daily, with Wednesday’s at 3pm resulting in the highest average click through rate. The worst times to post content on Facebook are during weekends, before 8am and after 8pm.
The peak times are between 1pm and 3pm Monday to Thursday, with 9am to 3pm, Monday to Thursday resulting in the highest average click through rate. The worst times to post on Twitter are daily after 8pm.
The peak times for this platform are at noon and between 5pm and 6pm, with the worst times being between Monday and Friday, 10pm – 6am.
The peak times for this platform are on Saturday mornings and Friday at 3pm, with normal working hours resulting in the lowest average click through rates.
Across all platforms, research has shown that using images within social media posts has been proven to improve engagement significantly, resulting in 53% more likes and 104% more comments.
Summing Up
Once you have established the ‘best times’ to post content to your social pages, you should then create a detailed schedule that outlines exactly when you are going to post content. This will help you to keep everything organised and up-to-date to ensure that you generate the most optimal results possible from your social media marketing posts.
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